Evaluation Question 4

Evaluation Question 3

Evaluation Question 3 from Monique Jackson

Audience feedback has been one of the most significant processes that has aided us in the creation of the production of our ancillary texts. My partner and I interviewed some members of our targeted audience which shows their opinions about what things they felt went well with our ancillary products and what they felt could be improved.

Name: Emma
Age: 18

Emma states that she would engage within the film if it was so actually become a product. She states that the editing within the trailer was to a high and professional standard. This means that we were able to coherently produce an effective trailer that contained good continuity editing. She explains that the music was really effective and that it tied in well with the action on screen. I can therefore state that, the music not only fit well with the production, but it also enhanced what was happening within the trailer and made the trailer more exciting, engaging and furthermore, it made the enigma codes more prominent. Emma states that the two actors names in the top corners of the film poster could have been made bigger and bolder, just so that they didn't fade into the background amongst all of the different colours used. I agree with this and if we had the opportunity to go back and change this I would.
Our magazine clearly adheres to all of the conventional research that a magazine should contain as this audience member states that the poster is both professional and contains all of the things she would expect too see on the cover.



Name: Robert
Age: 19

This person stated that they like the trailer due to the generic codes and conventions of a trailer, which is the fast pace that it has. Not only is this a convention generically but it is also something that the action genre must abide by.
He goes on to talk about improvements and he states that we could have adapted the sound more because at some points the sound can be quite loud and vice versa.
Robert then discussed our ancillary products, we asked him what he liked and what he thought needed to be improved. He liked the image of the science lab that was taken from that scene and overlapped with our character. From this image he was able to identify that the trailer was about a girl with a rare blood type, this shows that our ancillary products represent the film effectively. Furthermore Rob critiques our magazine front cover and states that he would like to know more about the characters. I personally feel that this image allows some sort of identification about the characters from their positioning. Rebecca is stood at the front which indicates that she is the protagonist, because she is centred people are most likely to focus their attention on her.



Name: Ben
Age: 18

This audience member stated that the soundtrack used within our trailer was useful in aiding the action on screen, as, it enhanced the different atmospheres present throughout the trailer, such as, tense, which in retrospect is a good thing for an action film trailer especially as a majority of the scenarios happen during disequilibrium (Todorov's narrative theory) so the audience will want to know what is going to happen next.
An issue which has been frequently referred to throughout the development of this product is the poor recording of the dialogue. However Ben does bring to light, a new critical analysis. He states that the audio was clearly recorded inside when the characters were clearly outside. As we are not a high budget company we were unable to record a piece of text outside without it resulting in having an extremely poor quality, if we were then this would have been something that would have been constructive criticism for us.
Ben points out that the caption 'What if you had to run to protect your blood?' underneath the title 'TYPE Z' he felt that it needed to be more prominent. He suggest the use of a different font and even having blood dripping down from it, which would link the two ancillary texts more because there are blood splatters over the masthead and the film title.
Amongst other points Ben states that on our magazine cover he like the use of the blood as it gives a personal quality to the magazine, it isn't just a generic one, the main focus inside is this new film, 'Type Z'.

Name: Sophie
Age: 18

Sophie says that she felt the trailer to be really 'invigorating', this is something that we strongly wanted our audience to feel and this was achieved through the multiple locations, shots and angles. Our trailer was commended for our high quality, however, Sophie states that this high quality could have been kept consistent if only the news reporter scene didn't look so poor in quality. The news reporter scene was probably a scene that we struggled most with. With our first draft we were told that it didn't look professional enough, so we changed it, upon changing it we were then told that it didn't look realistic. We then found an app which we placed the recording on, we were aware of the low quality but the choice was either to have a non-professional scene or a low quality one.
The font used on the film poster is a font used on our other ancillary product and is used within the film trailer, Sophie stated that the font used really reflected the content of the film being advertised. Finding the correct font that reflected our genre was something that we spent a lot of time on because you tend to get fonts that completely do not reflect a genre of a really, gothic, horror type of font. From analysing our trailer and ancillary products Sophie was able to find a strong link between them all, just from the font used. Finally, the magazine front cover, she said that the magazine looked really professional, a product that you would actually see being advertised. One thing that Sophie said she would change about the magazine is the 'Jack Black' section. I agree with her, everything on the magazine looks like it has a purpose for being there, whereas this caption stands out significantly because it doesn't look as interesting and purposeful as the others.



Name: Tinika
Age: 18

This audience member stated that she liked the trailer because it has a sense of fluidity about it. Even though trailers are not suppose to have a sense of chronological order they are not suppose to be randomly placed, each scene needs to have a purpose within the trailer, this is because some scenes may be more heightened in a dramatical sense than others. Therefore, scenes need to be strategically placed in order to captivate an audience and leave them wanting more.
Although we have been bought up on the poor quality of sound on numerous occasions, this audience member states that she felt that the actual dialogue itself worked really well. It is important within a trailer that you don't use too much dialogue, this is because it can give too much of the plot away and because the action on screen may lose affect.
We are further commemorated on the synergy between all of our products due to the same text used throughout. Furthermore, we were praised on sticking to the conventions of a film poster, including things such as, a credit block and a release date. Finally Tinika states that on the magazine she liked the use of the blood splatter as it alluded to the plot of the trailer.



Name: Elijah
Age: 18

This audience member states that we have stuck to the action genre conventions as he says that our trailer was very fast paced and full of a variety of quick shots. From our genre research this is something that surrounded the genre significantly. As you can gather a majority of the people within the trailer are 18 but they all play characters of varied ages. The protagonist plays a character who is 19. Elijah likes the fact that we chose to have a protagonist similar to his age as he can relate to the character more, relation such as, emotions. My partner and I purposefully wanted a protagonist of this age, for this exact reason.
The decision for the chosen shot of the film poster was to give the impression of someone running away, this is the encoded meaning, and because Elijah is the preferred reading for this text he clearly identifies this.
My partner and I made sure that, on the magazine cover, that the two characters were the most prominent so that they were the main focal points. Finally, this audience member was able to notice the link between the blood (and the red background used) within both ancillary products and the trailer.

Evaluation Question 2

Evaluation Question 2 from Monique Jackson

Evaluation Question 1

Film Trailer 'TYPE Z' - FINAL

Analysis Of My Final Magazine Cover

Final Magazine front cover

This is the final magazine front cover created after all of the constructive criticism:

Analysis Of My Final Film Poster

Final Poster

After constant criticism and feedback about our poster including things such as:

• The layout
• The positioning of text
• The chosen text colour choice

This is our final product:

Character stereotypes

The protagonist of our trailer is a young white female with blond hair, this challenges the socially normal stereotype which is normally a young, white male. Furthermore, the protagonist of our trailer is usually the character who is classed as the 'dumb' one that dies first. This character is usually the most vulnerable and innocent, who seems as though they would not be able to handle them self in tough situations. However, throughout out trailer, through the use of varied shot, angles and dialogue this character is portrayed as strong and powerful. This character does have a moment within the trailer where she is portrayed as being vulnerable but with her strong willed personality she is able to overcome this.
My decision for choosing this character as the main protagonist was done on purpose because I wanted to be able to challenge normalities.
From my research, it is males who mainly engage in action films. Applying Laura Mulvey's 'The Male Gaze' theory to 'stereotypes of characters' could mean that there will be an increased chance in men engaging with the trailer because a female protagonist is more pleasurable and satisfying too look at, opposed to a male.

Another challenging stereotype is our antagonist who is not visually seen a lot, but he does play an important part.This character is a young,black male. Black males, just like the white blonde female are usually one of the first characters to die, however this doesn't appear to happen within our trailer. He obtains a high status within the film and has a dominating presence about him.

Magazine Front Cover - EDITING PROCESS