2D LogoDesigns

Together, we have created two production logos to use for the start of our trailer. The names of the companies were chosen by students in our school from a questionnaire (seen in a different blog post). Both idents are very simple to read for the audience and reflect the action genre by including big, bold fonts and using dark colours.

These 2D designs will be animated and used in our trailer.

FIRST DRAFT - Blue Arrow Productions - IDENT design

The images show the development of the ident in which my partner and I created. After creating and completing the survey about which ident name our targeted audience preferred we began to plan for the actual ident, coming up with various sketches. We wanted to create something very self explanatory, the arrow is blue and underneath are the words 'PRODUCTION', therefore creating 'Blue Arrow Productions'. Additionally, we wanted to produce something simple but creative, as, less is more.

This ident will appear that the beginning of our trailer as, from our research a majority of idents appear at the beginning, therefore, we want to stick to this convention.
My partner and I will animate this ident. This is because we want it to go with the action genre. We want to create the mood and set a sense of pace from the very beginning and everything in the trailer accounts to this.
The bottom image is our final ident.

Ident Questionnaire

We have asked 23 students in our sixth form, male and female, aged 17-19 to draw a line next to the name that they liked the best so that we could choose which two names to use for our idents. We collected the results in a tally chart because it is a simple method. We used students this age because they're of a similar age to our target audience so we want to know which names they find the most appealing so that we can have a better chance at engaging them in our trailer.

The top name that was chosen was 'Black Tape Films' so this is the first name we will use. 'Blue Arrow Productions' and 'Purple Reel' tied second, however we personally liked 'Blue Arrow Productions' more, so that is the second name that we will use.