Audience cinema Research

Age

People aged 15-24 had the highest proportion of admissions for cinema viewings in 2015. This means that we will try to aim our trailer at this age group as it means that our film would have a better chance at being viewed when it would come out at the cinema. As well as this 'comedies and action films appealed most to 15-24 year olds' with movies such as Godzilla and 22 Jump Street. This means that the genre that we have chosen fits this age group well and it will most likely attract their attention so they will be more likely to watch our film in cinemas. However, action films were the most popular genre among 25-34 year olds, with releases such as Edge of Tomorrow and Dracula Untold. This means that when creating our film trailer, we must be aware that teenagers/young adults are not the only age group that will be attracted to it. We may perhaps include older actors so that people aged 25-34 can also be drawn in by our film and relate to it so that they will be more inclined to watch it. 

The film that was most popular among 15-24 year olds was 22 Jump Street, which was a hybrid film including action, comedy, and crime. This is useful because it shows that action is a favoured genre among this age group. The film that was most popular among 25-34 year olds was The Wolf of Wall Street, which is not an action film. This shows that although action was the lead genre among this age group, they are still attracted to other genres. Therefore, we must make sure to make our film trailer unique and stand out so that our target audience would choose it over other genres.

Gender

Male viewers made up 53% of total cinema-goers in 2015, which means that since our film trailer will be aimed at males, we have a higher chance of our film being seen and favoured in cinemas. One of the most popular films viewed for males in 2015 was Fury. This is a primarily action film, which is evidence for the fact that males watch action films more than females, especially because the most viewed film for females was What We Did on Our Holiday, which is a comedy, drama film. Therefore there is a clear difference to what genres these two genders preference. This is the main reason why we will try our best to aim our film trailer to males by following the codes and conventions of action film trailers as best as we can. 

 Social group

Our target audience will mainly be included in the social group DE (Semi-skilled & unskilled manual occupations, Unemployed and lowest grade occupations) because they will most likely still be in education or be in basic jobs because of their ages. One of the most popular films among this category was Dracula Untold, which is another action genre film. This means that, again, we will aim our trailer to this social group because it will give us a better chance at attracting our target audience. However, there may also be a chance that some of our audience are in the C2 social group because we are trying to appeal to 25-34 year olds, who may have skilled jobs already.

Overall, this research tells us that our target audience should be males ages 15-34 in the DE social group because they are the viewers who favoured the action genre in cinemas in 2015 according to the BBFC. It also tells us that our trailer would be effective in cinemas because trailers are shown in cinemas alongside a film of a similar genre. This means that the audience watching the film will also find the trailers appealing. Therefore, our target audience would end up seeing our trailer in cinemas. However, we must also take into account that visiting the cinema is becoming less common, and the use of more illegal downloading and streaming is becoming more popular. Therefore, we are more likely to promote our trailer on social media platforms such as adverts and Youtube videos as well as in cinemas.

Sources:

http://www.bfi.org.uk/sites/bfi.org.uk/files/downloads/bfi-audiences-2015-11.pdf

http://www.ukgeographics.co.uk/blog/social-grade-a-b-c1-c2-d-e