AUDIENCE PROFILE

The target audience for action films are primarily male. This is because they generally tend to involve violence, which stereo typically attracts a male audience. As well as this, teenagers are also a main target because of the fact that action films include a lot of combat, which would thrill the audience and cause excitement for young people as they tend to enjoy adrenaline rushes.

Our audience will most likely be either in secondary school, sixth form, college, university, or work. This means that they may live very busy lifestyles and may not have time to go to the cinema regularly and may lack money to spend on such luxuries. When they do decide to go to the cinema they will most likely go with friends who will also interested in the film, perhaps in a small group. This means that although the main target audience of action films are male teenagers, we should make sure to appeal to both the male and female genders so that they are able to watch the film as a group.

We have created an ideal audience member based on our friend Luke. We believe he is best suited for our target audience member based on demographic segmentation, which I have explored on another post.

NAME: Luke

GENDER: Male

AGE: 17

SOCIAL: Middle class

RACE: White

EDUCATION: Smart, average to high grades in class

Our ideal audience member would most likely go to see the movie with a group of male friends around the same age. The movie would most likely be released during a school break (Christmas/Easter/Summer holidays) so that he would have free time to go and see the movie with his friends. He also enjoys action films e.g. Taken and Captain America, which include a lot of stunts, fighting scenes, and interesting locations. His favourite TV shows include 'Arrow' and 'The Flash', which are action based television shows. His hobbies include going to the gym, playing video games, and going out with friends.