Film Poster - DRAFT 1 - FEEDBACK

We presented the first draft of our film poster to a group of teenagers aged 17-19. The people in this sample group were all males, as this is the demographic of our target audience. Below is a photo of the notes that we took whilst the sample analysed the poster and discussed what they liked and what they felt could be improved about it.

People really liked the image that we created for the poster. They said that they like how the science lab is layered on top of Rebecca and how the images fade together. They also liked the chromatic effect that we used on the image, as it gives the poster a more polished look. Also, they liked that Rebecca looks as though she is trying to get away because it helps show that the genre is action.

They also liked how the release date was visible in big, white text because it means that it is easy to find our when the film will be released.

The sample also liked the font used for the billing block, as it looks professional and resembles a real film poster billing block.

As well as this, they approved of the production logos at the bottom corners of the poster because they add to make it look more realistic.

Finally, they also liked the font of the film title, as it is big and bold so it suits the action genre.

Some improvements that were discussed were the addition of a BBFI certificate logo so people know if they will be able to see the film when it is released. Another improvement is changing the colour of the film title to a lighter shade so that it is more visible on the background image. Also, a big criticism was changing the colour of the headline and billing block, as they were barely readable. However, we explained that because there are so many assorted colours in the background image, black works the best. To this, the sample suggested adding a border around the film poster so that the text is visible. As well as this, people also suggested that we take off some of the names at the top of the film poster so that only two or three names can be in a bigger font and stand out more. Lastly, we got some feedback to put the caption under the film title all in one line.